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FM AMEMBASSY PORT MORESBY
TO RUEHC/SECSTATE WASHDC IMMEDIATE 5796
INFO RUEHPB/AMEMBASSY PORT MORESBY IMMEDIATE 3444

UNCLAS SECTION 01 OF 02 PORT MORESBY 000026 
 
SIPDIS 
 
STATE FOR S/GWI AND EAP/ANO 
 
E.O. 12958: N/A 
TAGS: KWMN PREL KPAO PHUM AID CDC COM TRSY PP
SUBJECT: S/GWI PROJECT PROPOSAL - PAPUA NEW GUINEA 
 
REF: STATE 132094, STATE 012531 
 
¶1. Embassy Port Moresby is pleased to submit a proposal received 
from Trends Beauty International - A Cosmetology, Health and 
Wellbeing Training Program as Papua New Guinea's first 
preference for funding from the Small Grants Initiative. 
 
¶2. SUMMARY OF THE PROPOSED PROGRAM 
Trends Beauty International (TBI), a leading provider of 
multicultural hair and beauty care services in Papua New Guinea 
(PNG), has been established for approximately 20 years.  It has 
been providing training in the beauty care area for 19 years and 
in the health and wellbeing area for 6 years.  To date, the 
training has focused primarily on staff development for Trends' 
salon and spa facilities.  In the last 5 years, Trends has 
partnered with Dudley Cosmetology University (DCU) and begun 
offering short term continuing education training programs for 
practicing hairdressers and stylists from PNG, Australia, Fiji, 
Vanuatu, Solomon Islands, New Zealand, and New Caledonia.  DCU, 
based in Kernersville, North Carolina,  is considered a world 
leader in providing training and educational programs that focus 
on multicultural beauty care. TBI is in the final stages of 
completing the first training facility in PNG: Trends Beauty 
Academy.  This facility will provide on-going training programs 
preparing women to professionally meet the growing demand for 
multi- cultural beauty, health, and wellbeing services in PNG 
and the region. 
 
¶3. PROJECT DESCRIPTION 
The Trends Beauty Academy Training Programs will provide three 
practical (learning by doing) levels. 
 
 
 
Beginning Hairdressing Training- is to be offered in modular 
format.  This training program consists of five modules that 
include seminars, demonstrations, workshops, and a practice 
apprenticeship. Each module has duration of 160 hours and a 
specific focus: 
Module 1- Introduction to the field of cosmetology 
Module 2- Introduction to non-chemical services 
Module 3- Introduction to chemical services 
Module 4- Basic hairdressing services to the public in student 
salon 
Module 5- Salon apprenticeship as beginning stylist in an 
approved salon 
 
Upon completion of all five modules, the students would have had 
800 hours of classes and training and will receive an official 
certificate of hairdressing from the Trends Beauty Academy. 
 
Specialty Training, the next level, consists of selected 
programs open to the community, students, and hairdressers. 
 
These programs will be offered periodically.  They may be taught 
by a professional from Trends Beauty Academy, an approved 
cosmetic manufacture, a partner institution, or by an 
organization.  The curriculum could be technical, practical or 
informative in nature.  Course duration will vary according to 
the nature of each program.  Examples include self makeup, 
beauty care and direct sales, skin care, and home hair care. 
 
Continuing Education Training, the third level, is an advanced 
training program offered by Trends Beauty Academy in conjunction 
with DCU. This program will be offered only to practicing 
cosmetologists and students who have successfully reached module 
3 of Beginning Hairdressing Training and are recommended by the 
instructor. 
 
The Continuing Education Training consists of 24 advanced 
education courses, including in-depth extended 3 week Salon 
Training Enhancement Program (STEP), five day Advanced Training 
program, Master Cutting programs, Instructor Training, and a 
full range of other specialized skill enhancement training 
options. 
 
PROGRAM DEVELOPMENT 
Stage 1:  Once the choice of building facility is finalized, 
TBI, in conjunction with DCU, will develop a pilot program. The 
purpose of this program is to upgrade and train amateur stylists 
whose interest and potential have been demonstrated by their 
involvement directly or indirectly with TBI. 
 
Stage 2:  8-10 candidates will be selected to undergo the 6-week 
hands-on practical pilot training program.  This pilot will 
enable TBI to initiate the Beginning Hairdressers Training 
Programs that is scheduled to start in June 2010. 
 
(B)     DESIRED OUTCOMES 
The outcome of the Cosmetology, Health, and Wellbeing Training 
Programs is threefold:  (1) Training 60-80 new professionals 
each year as beginning hairstylists; (2) Training 20 to 30 as 
beginning health & wellbeing beauty therapists per year; (3) 
 
PORT MORES 00000026  002 OF 002 
 
 
Providing on-going continuing education and training to 
practicing beauty, health, and wellbeing professionals. 
 
(C)     PERFORMANCE MEASURES 
To measure the success of the Beginning Hairdressing Training, 
the goal is to have an 80% completion rate for all students 
enrolled.  Of those students who complete the five modules, 80% 
are to be placed in an employment opportunity in the beauty, 
health, and wellbeing industry. 
 
¶4. BUDGET 
Trends Beauty International (TBI) is applying to the Global 
Women's Issues Small Grants Initiative for funding in the amount 
of US$100,000.  The grant will be applied to assist women with 
limited economic means of support, to participate in the 
Cosmetology, Health and Wellbeing Training Programs in Papua New 
Guinea, provided by Trends Beauty Academy.   Full and/or partial 
scholarships and stipends will be given to candidates who 
qualify for assistance. 
 
Trends will work closely with existing groups and organizations 
whose objectives are the protection, educational development, 
and economic empowerment of disadvantage women in Papua New 
Guinea and the region. 
 
Grants funding will also be utilized to assist with the cost of 
contracting international educators and master instructors in 
the multicultural beauty care field, to provide specialized 
courses in critical areas of the training program. 
 
TRANSPARENCY IN MONITORING TRANSACTIONS RELATED TO GRANT FUNDING 
Grant related transaction will be processed using web based 
accounting software which will provide access to the donor 
organization through the internet for real time monitoring of 
funds. 
 
(B)     TRENDS IN KIND AND FINANCIAL CONTRIBUTIONS TO THE 
COSMETOLOGY, HEALTH & WELLBEING TRAINING PROGRAM 
During the 18 month funding period, Trends contributions will 
include but not be limited to the following: 
1)    100 sqm. of office, classroom, and training salon space: 
$10,000.00 
 2)    Equipment and furnishings for three fully equipped 
classrooms 
        and one fully equipped training salon: $ 20,000.00 
 3)    Full and part time national and international training 
staff: $30,000.00 
 4)    Administration team and materials: $20,000.00 
 5)    Student cost: $20,000.00 
 
Total contribution during the 18 month funding period: 
$100,000.00 
 
¶5.  RECIPIENT ORGANIZATION 
Trends Beauty International was established in 1991 to become 
the leading provider of multi cultural hair and services in PNG. 
 They established and maintain four salons in PNG.  TBI also 
founded the first multi-cultural spa in PNG in 2004; they are 
the first and only company to train PNG citizens to work in PNG 
as spa therapists.  TBI brought and continues to bring 
international instructors to PNG to provide advance hair 
training, workshops, and master classes in hair, makeup, and 
wellbeing.  Trends' experiences and achievements in the beauty, 
health, & wellbeing areas place the group in good standing with 
regard to technical capacity.  Trends has developed a long 
standing relationship with DCU and leading international beauty, 
health, and wellbeing professionals from the United States, 
Brazil, Philippines, Thailand, Indonesia, China, and Malaysia. 
These relationships provide a base of talents and experiences 
from which Trends Beauty Academy can be supported.  The creation 
of ongoing training programs in the beauty, health, & wellbeing 
areas is a logical next step based on what Trends has achieved 
to date. 
 
¶6. Proposal has been endorsed by PNG's Office of the Minister 
for Community Development responsible for gender issues. 
BERG