VZCZCXRO7766
RR RUEHCHI RUEHDT RUEHHM
DE RUEHJA #2069/01 2130827
ZNY CCCCC ZZH
R 010827Z AUG 07
FM AMEMBASSY JAKARTA
TO RUEHJA/AMCONSUL SURABAYA 1856
RUEHC/SECSTATE WASHDC 5607
INFO RUEHZS/ASSOCIATION OF SOUTHEAST ASIAN NATIONS
RUEHBJ/AMEMBASSY BEIJING 4174
RUEHBY/AMEMBASSY CANBERRA 0952
RUEHUL/AMEMBASSY SEOUL 4112
RUEHKO/AMEMBASSY TOKYO 0618
RUEHHK/AMCONSUL HONG KONG 2361
RUEAIIA/CIA WASHDC
RUQODAZ/CARIBROC KEY WEST FL
RHHJJPI/PACOM IDHS HONOLULU HI
RUCPDOC/DEPT OF COMMERCE WASHDC

C O N F I D E N T I A L SECTION 01 OF 02 JAKARTA 002069 
 
SIPDIS 
 
NOFORN 
SIPDIS 
 
FOR EAP/MTS; EB/TPP/IPE; EAP/RSP; EB/TPP/BTA; EB/TPP,PA 
COMMERCE FOR 4430/ BERLINGUETTE 
COMMERCE PASS USPTO JNESS 
DEPT PASS USTR FOR DKATZ, RBAE, 
 
E.O. 12958: DECL: 08/01/2017 
TAGS: KCASC ASEC EINV ECON KCOR KPAO PGOV ID
SUBJECT: NIKE COMMERCIAL DISPUTE RESOLVED 
 
REF: JAKARTA 01957 
 
Classified By: Econ Officer Jonathan Alan. Reason: 1.4 (b) and (d). 
 
¶1.  (C) Summary:  Nike and Central Cipta Murdaya (CCM) 
reached an agreement on July 31 to phase-out their business 
relationship over the next 24 months.  The agreement includes 
concessions by Nike to increase the phase-out time for one of 
CCM,s factories to 24 months from 9 months, as well as 
increase the second factory to 12 months from 9 months. 
President Yudhoyono (SBY) thanked Ambassador Hume for his 
role in resolving the commercial dispute between U.S.-based 
Nike Corporation and their local partner CCM during the 
Ambassador's credentialing ceremony at the Presidential 
Palace on August 1.  End Summary. 
 
Agreement Reached 
----------------- 
 
¶2. (C) Nike executives reached an agreement with CCM on July 
¶31.  The agreement includes concessions by Nike to increase 
the phase-out time for one of CCM,s factories to 24 months 
from 9 months, as well as increase the second factory to 12 
months from 9 months.  Nike also guaranteed orders of 100,000 
shoes per week per factory for the phase-out period, 
representing more than 80% factory capacity.  In exchange, 
CCM would: 
 
-- acknowledge financial responsibility for factory workers; 
-- agree not to litigate; 
-- cease all public disparagement of Nike; and 
-- cease all illegal trade in Nike goods. 
 
Ambassador's Statement 
---------------------- 
 
¶3.  (U) The Ambassador issued the following statement on 
August 1: "The U.S. Embassy welcomes the new agreement 
between Nike and Central Cipta Murdaya (CCM), an agreement 
consistent with rule of law and respect for contracts.  This 
is a good agreement for both the Republic of Indonesia and 
the United States, as well as for the overall investment 
climate.  Nike's decision to extend the phase-out period of 
CCM's contract is consistent with its long-term commitment to 
Indonesia.  We thank the Government of Indonesia for its role 
in facilitating this agreement, in particular Investment 
Coordinating Board Chairman Muhammad Lutfi, who played an 
active role in assisting both parties to reach a beneficial 
outcome." 
 
Background 
----------- 
 
¶4.  (SBU) Nike informed CCM on July 6 that Nike would end 
it's 20 year business relationship with CCM at the end of 
¶2007.  Nike executives explained the decision was based on 
CCM's inability to meet the company's minimum contractual 
product quality and delivery standards.  CCM responded by 
ceasing all Nike factory production on July 16 and directing 
disgruntled employees to Nike's downtown Jakarta offices. 
The ensuing protest alarmed Nike executives, who received 
Embassy assistance in obtaining protection from local police 
and safe passage to the airport where they departed for 
Singapore (reftel A). 
 
Ambassador Meets Investment Chairman Lutfi 
--------------------------------------------- -- 
 
¶5.  (C) On July 18, Ambassador Hume met with Muhammad Lutfi, 
Chairman of the Government of Indonesia (GOI) Investment 
Coordinating Board (BKPM) to discuss the dispute (reftel A). 
Lutfi explained that SBY was engaged in the issue and had 
designated Lutfi to coordinate GOI response.  Lutfi promised 
GOI security for Nike executives if they return to Jakarta 
and assured the Ambassador that Nike executives would not be 
detained by authorities even in the event of civil 
 
JAKARTA 00002069  002 OF 002 
 
 
litigation.  Ambassador Hume offered to call Nike executives 
but reminded Lutfi that security assurances must come from 
the GOI directly. 
 
Negotiations 
------------ 
 
¶6.  (C) On July 24, U.S.-based Nike executives, accompanied 
by Lutfi, flew to Jakarta from Singapore via private GOI 
plane to re-negotiate the terms of the phase-out agreement 
with CCM.  The negotiations were attended by Emboff and took 
place at the Jakarta Ritz Carlton in rooms provided by the 
GOI.  Lutfi mediated, moving back and forth between Nike 
executives and CCM, each located in suites on different 
floors of the hotel.  After four hours of negotiation both 
parties met face-to-face in a hotel conference room to sign 
the completed agreement.  However, CCM raised last minute 
objections and refused to sign. 
 
Ambassador Meets Lutfi (Again) 
------------------------------- 
 
¶7.  (C)  On July 26 Ambassador Hume met with Lutfi at his 
BKPM office to discuss ways to resolve the impasse.  Lutfi 
thanked Ambassador Hume for facilitating Nike's willingness 
to negotiate and for the Embassy's presence at the July 24 
negotiations.  Lutfi expressed surprise at Nike's generosity 
in the terms of the phase-out and harshly criticized Hartati 
Murdaya, owner of CCM, for her "nasty intentions."  Lutfi 
conceded that GOI could not force Murdaya to sign the 
agreement, but promised continued "informal" efforts to 
encourage resolution.  The Ambassador assured Lutfi of 
continued Embassy engagement and promised to issue a 
statement if a successful outcome was reached. 
HUME