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UNCLAS SECTION 01 OF 03 SANTIAGO 000050 
 
SENSITIVE 
SIPDIS 
 
E.O. 12958: N/A 
TAGS: PGOV PREL ECON CI
SUBJECT: Sebastian Pinera Wins Chilean Presidential Election 
 
REF: A 09 SANTIAGO 755; B 09 SANTIAGO 867; C 09 SANTIAGO 1208 
 
¶1.  (U) Summary:  In a historic January 17 election, Chilean voters 
selected opposition candidate Sebastian Pinera as the next 
president of Chile.  Pinera, a Harvard-educated business tycoon 
from the center-right National Renewal party, will be the first 
conservative to lead Chile since the Pinochet dictatorship from 
1973-1990 and the first conservative to be democratically elected 
president since 1958.  Both Pinera and his rival, former Chilean 
president Eduardo Frei, are political centrists who promised to 
continue many of President Bachelet's popular social policies. 
Nonetheless, Pinera effectively portrayed himself as the candidate 
of change, capitalizing on growing dissatisfaction with twenty 
years of Concertacion rule.  End Summary. 
 
 
 
The Results Are In:  Pinera 52%, Frei 48% 
 
--------------------------------------------- ------- 
 
 
 
¶2.  (U) Eduardo Frei, the presidential candidate from the ruling 
center-left Concertacion coalition, conceded Chile's presidential 
election to his opponent, business tycoon Sebastian Pinera, shortly 
before 7 pm local time.  At 6 pm, preliminary election results, 
based on reports from 60% of polling stations, showed Pinera with a 
four point lead.  Election results reflecting more than 99% of 
ballots, released at 7:45 pm, showed Pinera receiving 51.61% of the 
vote, compared to 48.38% for Frei. 
 
 
 
Pinera Victory Speech:  Promises to Tackle Unemployment, Crime, 
Education 
 
--------------------------------------------- ---------------------- 
------------------------------- 
 
 
 
¶3.  (U) In his victory speech at 9:45 pm local time, Pinera told 
his supporters that "better times are coming" and promised to work 
for Chileans who "dream and fight for better, happier, and fuller 
lives for their families."  He promised that his government would 
"do things better" than previous governments,  including creating 
jobs; fighting crime and drug trafficking; protecting the integrity 
of families; strengthening education; and improving the lives of 
vulnerable citizens, the middle class, and older adults.  Pinera 
promised a create a strong governing team, choosing the most 
qualified and committed candidates for government jobs, staying 
attentive to citizens' concerns, and creating a culture of doing 
work well.  Speaking to a largely Catholic country that has been 
ruled for the past four years by an agnostic, Pinera's speech was 
peppered with religious references, including thanking God for the 
Chilean homeland and a promise to build the new administration on a 
foundation of rock rather than sand.  Pinera was conciliatory and 
gracious in his victory speech and in a joint appearance with Frei, 
congratulating his rival on a race well won, emphasizing the desire 
to work together, and calling for a constructive opposition to 
discuss legitimate differences and serve as a watchdog. 
 
 
 
Frei's Concession Speech Praises Chile's Democracy, Call for 
Cooperation 
 
--------------------------------------------- ---------------------- 
---------------------------- 
 
 
 
¶4.  (U) In his concession speech just before 7pm, Eduardo Frei 
praised Chile's strong democracy and described the election process 
as "clean and transparent."  He said that he was proud of the 
Concertacion's achievements and called on progressives to maintain 
their unity and to continue their work of building a more equal and 
inclusive country.  Frei also said that he would continue on as a 
senator (he has four years left in his term) and would become part 
of the "constructive opposition."  President Bachelet made a 
 
SANTIAGO 00000050  002 OF 003 
 
 
televised congratulatory phone call to Pinera, also emphasizing the 
fairness of the elections.  During the cordial conversation, Pinera 
asked Bachelet for her advice and support during his term and the 
two agreed to meet on Monday, January 18. 
 
 
 
Chile's Historic Election:  Pinera Ends 20 Years of Center-Left 
Rule 
 
--------------------------------------------- ---------------------- 
------------------- 
 
 
 
¶5.  (U) Pinera's election is a historic change for Chile.   The 
Concertacion coalition, made up of the Christian Democrat, 
Socialist, Party for Democracy, and Radical Social Democrat 
parties, has held the presidency continuously since Chile's return 
to democracy in 1990.  In fact, the Concertacion was born of the 
effort to end the Pinochet military dictatorship.  It was 
originally formed in the late 1980s to lobby Chileans to vote "no" 
in the 1988 plebiscite on whether military rule should be extended. 
The "No" campaign was successful, and as the inheritor of this 
success, the Concertacion has ruled Chile continuously from 1990 
until today.  The center-right opposition coalition, Alianza, has 
been associated with the military government in the minds of many 
Chileans.  However, Pinera himself is a centrist who voted against 
continued military rule in the 1988 vote.  In fact, Pinera has 
emphasized that he wants to continue President Bachelet's popular 
policies, so this moment is significant for its symbolic importance 
more than for any expected dramatic policy changes.  The expected 
peaceful transfer of power from progressives to conservatives will 
conclusively demonstrate that Chilean politics have normalized 
after two decades political discourse calcified around who 
supported and opposed the Pinochet regime. 
 
 
 
¶6.  (U) Frustration with the Concertacion had been building in 
Chile for some time.  Despite the coalition's obvious success in 
developing Chile's infrastructure and encouraging economic growth, 
many Chileans felt that their political system was stagnant and 
dominated by a small number of people who had rotated through 
different positions in successive governments.  A number of 
low-level corruption scandals also hurt the ruling coalition. 
Pinera campaigned on a platform of change with 
continuity--maintaining many of President Bachelet's very popular 
social policies but with a new team leading the country.  One 
Pinera advisor described this as "new faces but the same policies." 
 
 
 
¶7.  (SBU) Pinera, a 60-year-old business tycoon ranked number 701 
on Forbes' list of wealthy individuals, is a centrist who has run 
an excellent campaign, in contrast to the lackluster and 
uncoordinated effort of his rival, Eduardo Frei.  (See Ref A for a 
profile of Pinera.)  Pinera, a former Fulbright scholar, earned a 
PhD in Economics at Harvard and was instrumental in introducing the 
first credit cards to Chile in the 1980s.  Pinera's net worth is 
estimated at USD 1 billion.  He currently owns 100% of the 
Chilevision television station, 27% of LAN airlines, and 13% of the 
very popular Colo Colo soccer team.  Pinera, a member of the 
center-right National Renewal party, served as Senator from 
1990-1998 and as president of his party from 2001-4.  Pinera made a 
short-lived attempt at the presidency in 1992, until a recording of 
him conspiring with a journalist to corner another presidential 
candidate during a television show was made public (Ref B).  Pinera 
made a more successful bid for the presidency in 2004, coming in 
third with 25% of the vote. 
 
 
 
Pinera Led After First Round Elections December 13 
 
--------------------------------------------- ---------------------- 
 
 
 
¶8.  (U) Four candidates ran in the December 13 first round 
presidential election, which was held simultaneously with 
congressional elections.  Eduardo Frei, who is both a former 
president (1994-2000) and the son of a former president, was the 
 
SANTIAGO 00000050  003 OF 003 
 
 
government's candidate, but was seen as emblematic of Chile's 
stagnant politics.  Marco Enriquez-Ominami, a 36-year-old 
parliamentarian with a tragic past and some fairly radical 
political ideas, ran a surprisingly effective independent campaign, 
but failed to advance to the runoff election.  The fourth 
candidate, Jorge Arrate, is a former minister who described himself 
as an "Allendista socialist" and ran on a ticket supported by the 
Green and Communist parties. 
 
 
 
¶9.  (U) No candidate received a majority of votes in the first 
round of the presidential election, which was held on December 13. 
Pinera won 44% of the vote, compared to Frei's 29%, 
Enriquez-Ominami's 20%, and 6% for leftist candidate Jorge Arrate 
(Ref C).  While this result gave Pinera a commanding lead, it also 
meant that the three representatives of the center-left--Frei, 
Enriquez-Ominami, and Arrate--together captured more than 56% of 
the vote.  Both Pinera and Frei targeted Enriquez-Ominami voters 
during the month following the first round but, as in much of the 
rest of the campaign, the Pinera team moved more quickly and 
expertly in winning over their support.  Enriquez-Ominami 
half-heartedly endorsed Eduardo Frei last week, but explicitly left 
his supporters free to vote their consciences. 
 
 
 
Voting Conditions--Free and Fair 
 
------------------------------------------ 
 
 
 
¶10.  (U) Press accounts reported that voting was orderly throughout 
the country. Most voting booths opened between 7 am and 8 am, and 
stayed open for nine hours or until everyone registered to vote at 
that booth had done so. Citizen election workers, called "vocales 
de la mesa," ran the voting booths, while military personnel 
guarded polling stations and police directed traffic. Political 
party representatives were allowed to be present at voting 
stations, and many attended the vote count, conducted at each 
voting booth when the polls closed. In Chile, voter registration is 
voluntary, but all registered voters are legally required to vote. 
Men and women cast ballots in separate polling stations. 
 
 
 
¶11.  (U) The press covered the voting extensively during the day, 
drawing attention to the few irregularities which occurred, such as 
the closure and possible nullification of votes cast at a special 
polling station designed for voters with disabilities (according to 
the law, such voters should cast their ballots at their regularly 
assigned polling station), a small number of citizens who refused 
to serve as election workers, and pro-Pinera graffiti found inside 
one polling booth. As polls closed, TV and radio stations provided 
live coverage of the vote count in some districts. Chileans also 
provided a constant stream of election news via Twitter, reporting 
long lines, traffic jams, and other minor issues. 
 
 
 
¶12.  (SBU) Comment:  Sebastian Pinera is a shrewd, hardworking 
politician and businessman committed to continuing Chile's economic 
stability and its strong relationship with the United States.  As a 
centrist, Pinera was often pushed to the left to support President 
Bachelet's very popular social policies during the campaign. 
However, he also owes his election to votes from the right, and it 
will be particularly interesting to see how Pinera maintains his 
promise of continuity while keeping the other party of his Alianza 
coalition, the far right Independent Democratic Union (UDI) party, 
happy as well.  End Comment. 
SIMONS