VZCZCXYZ0000
OO RUEHWEB

DE RUEHML #2359/01 3160434
ZNR UUUUU ZZH
O 120434Z NOV 09
FM AMEMBASSY MANILA
TO SECSTATE WASHDC IMMEDIATE 5721

UNCLAS MANILA 002359 
 
SIPDIS 
 
E.O. 12958: N/A 
TAGS: PREL PGOV KISL KPAO EAID RP
SUBJECT: DCM VISIT TO PROVINCIAL CAPITAL SHOWCASES U.S. CONTRIBUTION 
TO A PEACEFUL, THRIVING MINDANAO 
 
¶1. SUMMARY.  The Deputy Chief of Mission (DCM) visited Cagayan de 
Oro, a vibrant city in Northern Mindanao, October 23-24 and 
showcased the continuing U.S. commitment to the economic and social 
development of the Philippines.  The DCM presided over the conferral 
of an internationally recognized food safety accreditation to four 
food companies to which USAID provided assistance, and visited a 
large U.S. business process outsourcing center.  The DCM also met 
with the leaders of a local Chamber of Commerce to learn about the 
commercial and economic environment that stimulate increased 
business in the city.  She also delivered the keynote address at a 
bloggers' summit chartered to help promote positive social change, 
and spoke with local media about U.S. contributions to the region. 
END SUMMARY. 
 
--------------------------- 
Background:  Cagayan de Oro 
--------------------------- 
 
¶2. (U) Cagayan de Oro (CDO) is the capital of Misamis Oriental 
Province and the regional center of Northern Mindanao (Region X). 
It has a land area of around 489 sq.km. and an estimated population 
of 553,966, making it the most populous city in Region X and the 
eleventh most populous nationwide.  CDO is considered a commercially 
progressive business hub of the Northern Mindanao region, with an 
economy based on industry, trade, services and tourism.  The top 
exports are products from nearby regions such as canned pineapple, 
sintered ore, crude coconut oil, desiccated coconut, and milk 
powder.  The city is also being marketed as the call center capital 
of Mindanao.  However, it is still losing human resources to 
business process outsourcing (BPO) centers in Cebu and Manila, which 
offer more attractive compensation packages.  Although CDO is the 
commercial hub of the region, it has generally succeeded in 
preserving much of its natural resources and is a prime destination 
for tourists. 
 
--------------------------------------------- 
USAID's Food Certification Assistance Project 
--------------------------------------------- 
 
¶3. (U) An important goal of USAID's Growth and Equity in Mindanao 
(GEM) business development activities is to substantially expand 
exports of high-value commodities from Mindanao to foreign markets. 
To achieve this goal, GEM initiated a program to help Mindanao 
companies increase food production safety standards to an 
internationally recognized level that, once certified, has the 
potential to significantly expand the market presence of their 
products.  GEM has identified and worked with some 50-60 firms that 
it believes have good prospects of achieving the Hazard Analysis and 
Critical Control Point (HACCP) certification, and has already helped 
four companies reach this achievement.  The DCM helped confer HACCP 
certificates to each of the firms, and congratulated them for their 
bold and forward-thinking steps to upgrade the quality of their 
products to internationally accepted standards for the benefit of 
not only the owners, but also for the Mindanao economy and farmers 
as well. 
 
--------------------------------------------- ---------- 
SERVING U.S. CUSTOMERS AND BOLSTERING THE LOCAL ECONOMY 
--------------------------------------------- ---------- 
 
¶4. The DCM's visit to a thriving, high-tech U.S. outsourcing center 
in Cagayan de Oro underscored the positive ways our partnership with 
the Philippines continue to produce economic and social benefit. 
She toured Concentrix, which opened a technical center in 2005 and 
created over 1,000 well-paying and highly sought-after jobs.  The 
site's clients include two large U.S. network and software 
companies.  Concentrix's executives told the DCM that the large 
population of fluent English speakers and a cost-effective business 
climate make the Philippines an attractive place to invest.  The 
recent storms that disrupted operations to many businesses in Manila 
also highlighted the importance of diversifying in areas outside the 
capital region.  Concentrix also just recently opened Concentrix 
Institute that, in collaboration with the Philippines government and 
local universities, offers a state-of-the-art training program to 
equip students with the technical and customer service skills sought 
after by BPOs and information technology centers. 
 
--------------------- 
Let Clean Waters Flow 
--------------------- 
 
¶5. In 2002, the USG and Government of Japan (GOJ) signed the 
Memorandum of Understanding on Clean Water for People Initiative 
aimed at jointly helping selected countries achieve their Millennium 
Development Goal targets for water supply and sanitation.  USAID and 
GOJ's Japan International Cooperation Agency (JICA) were tasked to 
execute the collaboration in agreement with the Philippine 
Government to provide assistance through an innovative and 
sustainable financing mechanism for water supply and sanitation 
projects.  The Philippine Water Revolving Fund (PWRF) mechanism was 
designed to leverage public with private resources.  USAID provided 
the technical assistance to establish the fund and JICA provided a 
loan to the Development Bank of the Philippines to capitalize the 
 
Fund.  USAID is also providing partial credit guarantee to private 
banks through the Development Credit Authority.  The DCM 
participated in an initial marketing event to promote PWRF to 
private banks and water service providers.  She emphasized the 
importance of programs like PWRF to help bridge the significant 
shortfall between required funding for water projects and available 
financing, and the socio-economic and humanitarian importance of 
access to clean water.  She then re-affirmed that the U.S. remains a 
committed partner to supporting water aid in the Philippines. 
 
------------------------------------ 
Progressive Media, Positive Messages 
------------------------------------ 
 
¶6. The DCM also met with members of the progressive Mindanao 
Bloggers Community at their 3rd annual summit.  The founder of the 
group organized both Muslim and Christian bloggers from throughout 
Mindanao to express a true picture of the island's beauty and 
diversity.  The Cagayan de Oro mayor first opened the summit with a 
speech that reflected the substance of a breakfast meeting with the 
DCM earlier that day.  The DCM followed with the keynote speech at 
this summit, and spoke of a vision of a prosperous, progressive 
Mindanao free of conflict, full of opportunity and focused even more 
on preserving its unique cultural and natural heritages.  She then 
challenged the bloggers to be the agents of this change, and 
underscored the power that social media has to build large 
coalitions that stand against violence, demand ethical governance, 
and protect human rights. 
 
¶7. The DCM concluded the visit to CDO by moderating a roundtable 
discussion with recipients of the Department's International Visitor 
Leadership Program.  This event, held at the American Corner in 
Xavier University, included a former Philippine ambassador to 
Nigeria, Fulbright scholar, and media and education executives.  The 
discussion focused on a rich variety of topics, including Graceland, 
U.S. media sensationalism, and comparisons between our two systems 
of government.  In all interactions with the media, CDO Chamber of 
Commerce, business and government leaders, and development partners, 
the DCM underscored that the Philippines is an important U.S. 
partner on a number of global issues, and that we will seek even 
more ways in the future to expand our excellent relations. 
 
KENNEY