VZCZCXRO4181
RR RUEHFK RUEHGH RUEHKSO RUEHNAG RUEHNH
DE RUEHKO #2410/01 2930355
ZNR UUUUU ZZH
R 200355Z OCT 09
FM AMEMBASSY TOKYO
TO RUEHC/SECSTATE WASHDC 6913
INFO RUEHUL/AMEMBASSY SEOUL 8120
RUEHFR/AMEMBASSY PARIS 6570
RUEHBJ/AMEMBASSY BEIJING 1465
RUEHKSO/AMCONSUL SAPPORO 7486
RUEHNAG/AMCONSUL NAGOYA 4244
RUEHOK/AMCONSUL OSAKA KOBE 0792
RUEHFK/AMCONSUL FUKUOKA 6974
RUEHNH/AMCONSUL NAHA 9329
RUEHHK/AMCONSUL HONG KONG 6862
RUEHGH/AMCONSUL SHANGHAI 0631
RUEHIN/AIT TAIPEI 7500
RUEHGP/AMEMBASSY SINGAPORE 7419
RUEHRC/DEPT OF AGRICULTURE WASHINGTON DC
RUCPDOC/DEPT OF COMMERCE WASHINGTON DC
RUEATRS/TREASURY DEPT WASHDC
RUEHIN/AIT TAIPEI 7501
RUEHBS/USEU BRUSSELS

UNCLAS SECTION 01 OF 02 TOKYO 002410 
 
SENSITIVE 
SIPDIS 
 
STATE PASS USTR FOR AUSTR CUTLER AND DAUSTR BEEMAN 
USDA FOR [FAS GSM JOHN BREWER, SUZANNE HALE, AND DAN BERMAN] 
 
E.O. 12958: N/A 
TAGS: ETRD EAGR PGOV JA
SUBJECT: U.S. BEEF: AGRICULTURE MINISTER VOICES CONCERNS OVER 
CO-MINGLED U.S. BEEF WITH AMBASSADOR 
 
SENSITIVE BUT UNCLASSIFIED.  NOT FOR INTERNET DISTRIBUTION 
 
¶1. (SBU) Summary:  Minister of Agriculture, Food and Fisheries 
(MAFF) Hirotaka Akamatsu told the Ambassador October 14 that 
Japanese consumers will refrain from purchasing U.S. beef and beef 
products so long as food safety concerns remain.  He cited the 
recent incident involving a U.S. meat packing plant that is in 
violation of Japan's import agreement as "regrettable."  Akamatsu 
declined to say whether Japan was prepared to adopt import 
regulations for beef that are both science-based and in accordance 
with international guidelines.  Cordial throughout the meeting, 
Akamatsu repeatedly stated he wants to work closely with the USG on 
agriculture-related issues.  He expressed optimism the Doha 
Development Agenda (DDA) will be concluded and said he hopes 
Secretary Vilsack will accept his invitation to attend next year's 
APEC Agriculture Ministerial meeting in Niigata.  End summary. 
 
¶2.  (SBU) During an initial meeting with Agriculture Minister 
Akamatsu October 14, the Ambassador noted the importance of MAFF in 
supporting our important bilateral economic and trade relationship, 
and expressed optimism that any policy differences could be resolved 
by working together.  Akamatsu noted close trade ties between our 
two countries are one of the reasons why he paid his first overseas 
visit as Minister to the U.S.  He said he used the opportunity to 
speak with USTR Kirk and Secretary Vilsack about the need to work 
closely together to conclude a successful WTO Doha Development 
Agenda (see para 6). 
 
Beef:  A "Regrettable Incident" 
------------------------------- 
 
¶3.  (SBU) Unfortunately, Akamatsu said, he had to learn during his 
visit to the U.S. about the "regrettable incident" involving a U.S. 
meat packing plant and the violation of the terms of the U.S.-Japan 
beef Export Verification (EV) program.  Minister Akamatsu noted this 
was the third such violation of the EV program by the same U.S. 
plant (this is in fact the plant's second violation) and that the 
GOJ has identified a total of 13 violations since Japan (partially) 
reopened its market to U.S. beef and beef products in 2006.  He said 
his ministry is obligated to respond to concerns expressed in the 
media and the general public about why these violations keep 
occurring.  Although he claimed to understand the U.S. desire for 
Japan to adopt beef important regulations that are consistent with 
World Animal Health Organization (OIE) recommendations, Akamatsu 
said a move in this direction continues to be difficult due to the 
frequency of import violations and resulting food safety concerns by 
Japanese consumers. 
 
¶4.  (SBU) The Ambassador noted the frequency of violations are less 
about actual safety issues and more about the GOJ's unnecessarily 
complicated import regulations that are out of synch with those 
maintained by other key trading partners.  If Japan were to adopt 
OIE guidelines for trade in beef and beef products, violations such 
as these would not occur.  The Ambassador emphasized the U.S. is 
committed to exporting safe and reliable beef product in accordance 
with international standards and science.  He expressed the USG's 
desire to work with Japan in adopting import regulations that align 
with these widely recognized standards.  Minister Akamatsu declined 
to comment when asked if Japan intends to move towards OIE 
consistent regulations with respect to trade in beef and beef 
products. 
 
¶5. (SBU) Akamatsu likened the Japanese consumer's view of U.S. beef 
to that of Chinese dumplings, which raised alarms in 2008 following 
a scandal involving pesticide-laced product; as many as 180 people 
fell ill after consuming the tainted dumplings.  Chinese-origin 
foods since then have been viewed with suspicion.  For this reason, 
the U.S. should strive to prevent another beef export packing 
violation; otherwise, it will be difficult to establish widespread 
public acceptance of U.S. beef in Japan, Akamatsu asserted.  He 
 
TOKYO 00002410  002 OF 002 
 
 
attributed the sharp drop in Japanese consumption of U.S. beef 
compared to pre-BSE levels to safety concerns among Japanese 
consumers (as opposed to the GOJ's highly restrictive access 
agreement).  Japanese consumers want food that is both safe and 
delicious, but they will refrain from buying U.S. beef until they 
are reassured that it is reliable.  Minister Akamatsu said the GOJ 
wants to work with the USG to resolve the beef issue and expressed 
appreciation for the Ambassador's offer to share information about 
the safety of U.S. beef.  (Note:  Japan completely banned all 
imports of U.S. beef and beef products in 2003 following a single 
case of BSE in Washington State and subsequently agreed to a partial 
and much more restrictive reopening of its market in 2006.  End 
note.) 
 
The Doha Development Agenda and APEC 
------------------------------------ 
 
¶6.  (SBU) The Ambassador said close collaboration is imperative for 
a successful conclusion of the WTO Doha Development Agenda (DDA). 
Akamatsu concurred, stating the DDA is being pre-negotiated at the 
working level and that he expects the round will be completed.  On 
the Asia-Pacific Economic Cooperation (APEC) forum, he said he had 
invited Secretary Vilsack to attend the APEC Agricultural 
Ministerial in October 2010 in Niigata.  The Ambassador commented 
that Japan and the U.S. have a real opportunity to strengthen the 
organization's role in liberalizing trade as consecutive APEC Chairs 
in 2010 and 2011. 
 
Biotechnology 
------------- 
 
¶7.  (SBU) The Ambassador noted the critical role agricultural 
biotechnology plays in food production.  Minister Akamatsu replied 
that there are different opinions about the safety of 
biotech-derived food products, but that Japan and the U.S. should 
work closely together on research and regulation.