VZCZCXRO9078
RR RUEHFK RUEHKSO RUEHNAG RUEHNH
DE RUEHKO #2219/01 2252347
ZNR UUUUU ZZH
R 122347Z AUG 08
FM AMEMBASSY TOKYO
TO RUEHC/SECSTATE WASHDC 6539
INFO RHMCSUU/DEPT OF ENERGY WASHINGTON DC
RUCPDOC/DEPT OF COMMERCE WASHINGTON DC
RUEHOK/AMCONSUL OSAKA KOBE 3105
RUEHFK/AMCONSUL FUKUOKA 9361
RUEHNAG/AMCONSUL NAGOYA 7533
RUEHKSO/AMCONSUL SAPPORO 9942
RUEHNH/AMCONSUL NAHA 1729
RUEHCP/AMEMBASSY COPENHAGEN 0542
RUEHGV/USMISSION GENEVA 3388
RUEHBS/USEU BRUSSELS

UNCLAS SECTION 01 OF 02 TOKYO 002219 
 
SENSITIVE 
SIPDIS 
 
DEPARTMENT PASS USTR FOR CUTLER AND BEEMAN 
USDOC FOR 4410/ITA/MAC/OJ 
GENEVA FOR USTR 
 
E.O. 12598: N/A 
TAGS: ENRG ECON SENV JA
SUBJECT: OVER-REGULATION TAKES AIR OUT OF WIND ENERGY MARKET 
 
Sensitive But Unclassified.  Not for the Internet 
 
¶1.  (SBU) SUMMARY: A poorly-targeted subsidy and overlapping 
regulatory authority between the Ministry of Land, Infrastructure 
and Transport (MLIT) and the Ministry of Economy, Trade and Industry 
(METI) hamper Japan's wind energy market, according to industry 
sources.  As the cost and approval-time burden on industry 
increases, Japan will face difficulty meeting its long-term target 
for wind energy.  GE is seeking to have the standards issue raised 
in this year's regulatory reform talks.  END SUMMARY. 
 
¶2.  (SBU) General Electric (GE) Vice President for Government 
Relations Vivian Tokai described three obstacles confronting the 
firm's operations in Japan in a meeting August 7.  First, a GOJ 
subsidy for wind projects targets environmental specifications that 
are not cost-effective.  METI's Agency for Natural Resources & 
Energy and the New Energy & Industrial Technology Development 
Organization (NEDO) cover one-third (for commercial projects) to 
one-half (for non-commercial projects) of the installation costs on 
wind turbines.  Eighty percent of this subsidy is available 
automatically, with an additional ten percent available for turbines 
that are lightening-proof and another ten percent available for 
turbines that are wind-pressure proof (for instance, able to 
withstand typhoons). 
 
¶3.  (SBU) GE's turbines do not meet the wind-pressure specification, 
so it receives, at most, 90% of the available subsidy.  Vestas of 
Denmark, with the largest share of the Japanese market (23% compared 
to GE's 21%), modified its design to meet the wind-pressure 
specifications, but GE, which sells at most 200 turbines/year in 
Japan, has not found it cost effective to do so. 
 
¶4.  (SBU) GE is currently the only U.S. manufacturer in the Japanese 
market.  It first approached the Embassy on the subsidies issue in 
¶2006.  Since then, however, the subsidy has not been a priority for 
GE because its product is price competitive.  However, GE's 
representatives note the rationale for the subsidy is unclear. 
Japan's major turbine manufacturers (Mitsubishi Heavy Industries, 
Subaru, Japan Steel Works) are now manufacturing exclusively for the 
export market, so they are not gaining market advantage.  Instead, 
the subsidy seems to incentivize an unnecessary standard, as the 
basis for the additional wind-proofing requirement is not 
well-developed. 
 
¶5.  (SBU) Two larger issues face GE and the Japanese wind energy 
market as a whole which relate to building standards for wind 
projects.  First, following a June 2007 revision of Japan's Building 
Standards Law, MLIT began applying a strict interpretation of a 
requirement for building materials for the tower structures that 
support the turbines to meet Japanese Industrial Standards (JIS). 
Prior to this, MLIT-designated organizations could approve foreign 
materials as JIS-equivalent, but now the material suppliers must 
conform to JIS or receive special approval from the MLIT Minister. 
According to GE, this can add as much as ten months to the approval 
process. 
 
¶6.  (SBU) GE has also approached FCS on this issue, and the 
Minister-Counselor for Commercial Affairs contacted the Director of 
MLIT's Building Guidance Division in March 2008 to encourage 
approval of JIS-equivalent standards and request information on 
possible reasons why MLIT-designated quality assessment 
organizations would not approve widely-used standards that are 
equivalent to JIS.  FCS brokered a meeting between GE and MLIT on 
April 4.  FCS understands some domestic wind-power developers have 
since applied and been granted MLIT approval to construct wind 
turbine structures using non-JIS materials.  GE will supply the 
turbines for these projects.  MLIT has since held two workshops for 
industry to explain the new procedures.  GE sources turbines for the 
Japanese market from their German subsidiary (formerly Tacke). 
 
¶7.  (SBU) GE's more serious concern is the fact that regulation of 
wind power plants fall under two ministries, MLIT and METI.  On July 
30, the Electricity Safety Division of METI's Nuclear Safety Agency 
(which also regulates wind power producers under Japan's Electric 
Enterprise Law) issued a report citing new NEDO Guidelines for Wind 
Power Generation. Specifically, the guidelines call for 
establishment of a method to assess risk based on geographic 
considerations, wind turbulence and protection against lightening 
 
TOKYO 00002219  002 OF 002 
 
 
strikes. GE is concerned a potential change in regulations based on 
these guidelines could affect existing contracts in production.  The 
chief concern is that Japan is the only economy which regulates wind 
turbines as both a power plant (the turbine, which is covered under 
METI regulations) and a construction project (the tower, regulated 
by MLIT.)  Meanwhile, no single agency is charged with assessing the 
safety of the wind power plant structure as a whole. 
 
¶8.  (SBU) In GE's assessment, these issues are not traditional 
market access or national preference issues as much as regulations 
that add to the cost of doing business in Japan.  GE also notes that 
these issues will hinder Japan's ability to meet its targets for 
wind power.  The GOJ has resolved to raise its capacity for wind 
power generation from 930 MW in 2005 to 4.1 GW by 2020 and 5.5 GW by 
¶2030.  The subsidy and regulatory issues, therefore, seem 
inconsistent with GOJ efforts to increase production of renewable 
energy.  GE has asked that the standards issue be raised in the 
regulatory reform talks. 
 
SCHIEFFER