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UNCLAS SECTION 01 OF 04 PRETORIA 001165 
 
DEPT FOR AF/S, AF/PD, R 
 
SENSITIVE 
SIPDIS 
 
E.O. 12958: N/A 
TAGS: PREL CVIS PTER PHUM KPAO KDEM SF
SUBJECT:  THE SOUTH AFRICAN BROADCASTING CORPORATION (SABC): BACK TO 
THE FUTURE 
 
 
¶1. (SBU) SUMMARY: The South African Broadcasting Corporation (SABC) 
dominates broadcast media in South Africa, reaching 78% of radio 
listeners and 74% of TV viewers daily. It is currently engulfed in a 
battle for political control between the supporters of current South 
African President Thabo Mbeki and the new ANC leadership loyal to 
party president Jacob Zuma. The SABC has a long history as a 
government mouthpiece, dating back to the apartheid era. Despite 
efforts to recreate itself as a true "public" broadcaster after 
1994, it gradually fell back into its previous role of state 
broadcaster and regime supporter. The internal infighting and 
political manipulation taking place currently are playing out very 
publicly in non-state print and broadcast media. It is unlikely that 
any reform of the SABC will take place until after the next national 
elections in early 2009, if then. END SUMMARY 
 
¶2. (SBU) SABC HISTORY: The South African Broadcasting Corporation 
(SABC) dominates the electronic media sector in both television and 
radio.  Established by an act of parliament in 1976, it is a limited 
liability company funded partly by government and partly through a 
government-imposed levy known to the ordinary citizen as the 
"license," an obligatory tax for anyone who possesses a television 
set.  The rest of the SABC's funding comes from advertising and 
sponsorships (76% according to the corporation) and other 
income-generating activities, such as rent for broadcast facilities 
and investments. 
 
¶3. (SBU) PHYSICAL STRUCTURE: The corporation occupies a huge 
15-hectare complex in Johannesburg, dominated by a 36-story 
administration building and vast television and radio centers.  It 
also has smaller broadcasting operations in all major urban areas 
and offices and studios in several towns. 
 
¶4. (SBU) The SABC employs a full-time staff of about 3,500 people 
including broadcasters, producers, technicians, journalists, 
accountants and legal advisers.  Several thousand more people are 
engaged as freelancers. 
 
¶5.  (SBU) THE SABC NETWORK: RADIO 
The SABC's national radio network is made up of 18 radio stations. 
Fifteen of these are dedicated specifically to public service 
broadcasting, including: 
 
---11 full-spectrum stations, one in each of the official languages 
of South Africa; 
---a cultural service for the Indian community broadcasting in 
English; 
---a regional community station broadcasting in isiXhosa and 
English; and 
---a community station broadcasting in the !Xu and Khwe languages of 
the KhoiSan people of the Northern Cape. 
 
 
For its internal coverage, Radio News uses about 13 editorial 
offices, a country-wide network of about 1,300 correspondents, and 
more than 2,000 news contacts. 
 
¶6. (SBU) According to the All Media Products Survey (AMPS) which 
measures readership, viewership and listenership of the media in the 
country, SABC radio dominates South African broadcasting, attracting 
the largest audiences. Of the estimated 29 million adults in South 
Africa, more than 22 million listen to the radio every day, and over 
19 million (or 78%) tune in to an SABC radio station. 
 
¶7. (SBU) THE SABC NETWORK: TELEVISION 
The SABC's television network is made up of five television channels 
three free-to-air and two pay-TV (SABC AFRICA and a new 24-hour news 
channel). 
-- Channels 1 and 2 are dedicated specifically to public 
broadcasting; 
-- Channel 3 is a public commercial broadcaster; 
-- The SABC AFRICA pay-TV channel is broadcast 24 hours-a-day and is 
Q-- The SABC AFRICA pay-TV channel is broadcast 24 hours-a-day and is 
available domestically on the encoded bouquet of the DSTV digital 
satellite platform. Its primary intended audience is regional 
African viewers, where it is available on cable systems; and 
-- The new 24 hour-a-day SABC News channel can only be viewed using 
a special decoder, which is difficult to find. Recent news reports 
indicate that this 2-month old news channel is already encountering 
major financial difficulties. 
 
The three free-to-air channels attract more than 17 million adult 
viewers a day or 74% of total adult viewership, according to AMPS. 
 
¶8. (SUB) SABC'S ORGANIZATIONAL STRUCTURE: The dominant 
decision-making body of the corporation is the Board of Directors, 
consisting of twelve non-executive members nominated by the 
Parliament and ratified by the President on the advice of the 
National Assembly, through the Parliamentary Committee on 
 
PRETORIA 00001165  002 OF 004 
 
 
Communications.  According to the SABC Act, Board members should be 
selected for their qualifications, expertise and experience in the 
fields of broadcasting, business practice and finance, entertainment 
and education, and social and labor issues.  The President also 
selects the chairperson and deputy chairperson from among the twelve 
appointed members of the board. The term of office for each member 
is determined by the President but cannot exceed five years. 
 
¶9. (SBU) The Board then appoints the Chief Executive Officer, the 
Chief Operating Officer,and the Chief Financial Officer:  these 
together with other members (no less than 6, no more than 11) 
selected by the Board from within the ranks of SABC management form 
the Executive Committee responsible for administering the affairs of 
the Corporation and reporting to the Board. There is no clear 
process for dismissing members of the SABC Board. 
 
¶10. (SBU) SABC BACKGROUND: The SABC was to all intents and purposes 
a government mouthpiece during the apartheid era and suffered from a 
corresponding lack of credibility. The SABC tried to recreate itself 
after 1994 as a true public broadcaster, not a "state broadcaster," 
with some initial success.  The first SABC Board after apartheid is 
widely perceived to have been the best in the broadcaster's history, 
and its selection had been called "an extraordinarily democratic 
affair."  Over 500 candidates were nominated, from which 45 were 
short-listed. The televised hearings of the 45 nominees drew some of 
the highest audience ratings in the SABC's history.  The selection 
process ended up being tarnished by then President FW de Klerk, who 
vetoed six of the selected board members and appointed his own 
replacements. 
 
¶11. (SBU) In the end, new President Nelson Mandela was able to 
reinstate some of the vetoed board members, but a bad precedent was 
set at the beginning, of politically motivated presidential 
interference in the board of directors' selection process. When the 
first board's mandate ran out, a new method of board selection was 
instituted, run by politicians, with the parliamentary select 
committee on communications interviewing the nominees and selecting 
a list of names for submission to the president. This selection 
method, most say, has gradually returned the SABC to its previous 
role as a "state broadcaster" and government tool, albeit for the 
ANC, rather than de Klerk's National Party.  Over the last seven to 
eight years, the corporation has been widely criticized by non-state 
print and electronic media, opposition political parties, NGOs, and 
the public for bias, mismanagement, and authoritarian attitudes 
towards its journalists.  Those within the organization who continue 
the push for editorial independence are fewer and fewer, and they 
are marginalized.  The political "split" within the ANC has both 
publicized and exacerbated the current sad state of the SABC. 
 
¶12. (SBU) ANC POLITICAL INFIGHTING: THE POLOKWANE CONFERENCE: 
During the 52nd African National Congress (ANC) conference in 
Polokwane, Limpopo (December 16-20, 2007), the ruling party engaged 
in an internal battle over the selection of its new leader, who will 
likely succeed to the presidency of the country in the March 2009 
national elections.  President Thabo Mbeki, at the time holding both 
the office of ANC president and that of country president, was 
ousted by a large majority supporting former deputy president Jacob 
Zuma. 
 
¶13. (SBU) The battle between the two factions is ongoing, has 
Q13. (SBU) The battle between the two factions is ongoing, has 
resulted in several dismissals of pro-Mbeki supporters in parliament 
and the rise of pro-Zuma supporters, and is playing out most 
publicly in the SABC.  Despite the clear mandate for change within 
the ANC that was expressed in Polokwane, President Mbeki appointed a 
new SABC Board of Directors on December 22, 2007, just days after 
the Polokwane conference. The anger and shock among the new ANC 
leadership was fully reported in the media, though not to any extent 
on the SABC. The new Board took office on January 1, 2008 for a 
period of five years and met for the first time on March 6, 2008. 
 
¶14. (SBU) Not only the new ANC leadership was unhappy. Prior to 
this, labor and civil society organizations complained in writing to 
President Mbeki about nominees. The organizations argued that the 
group of the nominees as a whole did not fully represent the country 
as intended in the Broadcasting Act.  On September 26, 2007, the 
Congress of South African Trade Unions (Cosatu) General Secretary 
Zwelinzima Vavi also expressed dismay: "We are aware that there has 
been interference in the appointment of the SABC board. We had hoped 
we would get more independent thinkers onto the board, people who 
could withstand the pressure and the temptation to toe the state 
line, instead of acting as a proper public broadcaster." Cosatu 
strongly supported Zuma before, during and after the Polokwane 
Conference and is currently considering a court challenge to the 
composition of the Board. 
 
¶15. (SBU) On December 24,2007, the South African Communist Party 
issued a statement strongly condemning Mbeki's unilateral decision 
 
PRETORIA 00001165  003 OF 004 
 
 
to appoint the new board.  "As we said before, this is a board that 
has no broader working class and civil society representation, thus 
flouting the very Broadcasting Act it is supposedly serving under." 
(Note: Cosatu and the SACP are formally members of the ANC ruling 
coalition, and these organizations favored Zuma over Mbeki in 
Polokwane.  End Note) 
 
¶16. (SBU) THE CURRENT DISPUTE: The two figures at the center of the 
current SABC storm are SABC CEO Dali Mpofu and Managing Director of 
news and current affairs Snuki Zikalala. Mpofu is viewed as a 
once-strong Mbeki supporter who, since Polokwane, has been leaning 
towards Zuma. Zikalala - called a henchman, hitman, and bagman by 
his many enemies -- is painted by insiders who worked with him as a 
heartless bully and manipulator whose prime interest is power and 
intimidating the journalists and staff who work at the SABC. He is 
perceived to have stayed faithful to Mbeki and is believed, by 
former SABC staffers, to receive his orders from Presidential 
Minister without portfolio Essop Pahad. 
 
¶17. (SBU) The SABC Board in general, and especially CEO Mpofu, have 
been in the line of fire since the end of February 2008, when the 
SABC Board testified in front of the Parliamentary Committee on 
Communications, which had been reshuffled after the Zuma victory. 
The MPs grilled them over the fact that the Polokwane victory speech 
of ANC President Jacob Zuma was "not transmitted properly."  SABC 
CEO Dali Mpofu replied that technical glitches were to blame. 
 
¶18. (SBU) On April 29, the Parliamentary Committee on Communications 
held another meeting with SABC executives (Chairwoman Khanysiwe 
Mkhonza; CEO Mpofu; Chief Financial Officer Robin Nicholson; Acting 
Operations Officer Charlotte Mampane and two other board members) to 
discuss the future strategy of the corporation.  The ANC members of 
the portfolio committee abruptly stopped the session and insisted 
that all 12 Board members appear in person the next day.  On 
Wednesday, April 30, the ANC MPs in Parliament, at the behest of the 
Communications Committee, passed a vote of "no confidence" in the 
corporation's entire management board.  However, the motion was not 
legally binding because, according to the Broadcasting Act, members 
of the Board can only be removed by the "appointing authority" -- 
the President -- after consultation with the Board and the National 
Assembly. 
 
¶19. (SBU) SABC CEO Mpofu has also been under fire from the pro-Mbeki 
Chairman of the Board, Ms. Khanyisiwe Mkhonza.  Mkhonza wrote a 
memorandum to Mpofu accusing him of defying the Board's directives 
and failing to prepare the organization to cover the 2010 World Cup. 
 The memo was leaked to the media, which published portions of it, 
including her criticisms that Mr. Mpofu's leadership has put the 
SABC at "risk of reaching a crisis, operationally, financially, in 
terms of governance."  Mkhonza also raised concerns about an alleged 
R300 million ($40 million) deficit in the SABC budget and the loss 
of the exclusive broadcast rights for the highly popular and 
lucrative Premier Soccer League. Other accusations include the 
failure to act against Managing Director of news and current affairs 
Snuki Zikalala over the "blacklist" scandal in 2006 in which 
Zikalala is accused of creating a blacklist of commentators banned 
from being shown on the SABC.  Mpofu denies having received the 
memorandum but called the document "defamatory" and suggested that 
it had been leaked on instruction from a "member of the cabinet." 
Qit had been leaked on instruction from a "member of the cabinet." 
 
 
¶20. (SBU) On May 6, Mpofu fired Zikalala, accusing him of giving 
another "confidential document" to ANC Treasurer General Matthew 
Phosa.  The document in question relates to the firing of a senior 
employee at the Bloemfontein SABC office.  Mpofu had instructed 
Zikalala to re-employ the person but Zikalala refused.   Mpofu 
accused Zikalala of misconduct for leaking a classified and 
confidential internal document.  The same day, the SABC Board 
suspended Mpofu with full pay for the reasons cited in Chairperson 
Mkhonza's memo (para 19). Mpofu took his dismissal to court, and was 
ordered reinstated in his job by Johannesburg High Court Judge Moroa 
Tsoka on May 19. The Judge ruled that the Board meeting at which 
Mpofu was suspended "had not been properly constituted."   Although 
the SABC articles of association state that the SABC board comprised 
12 non-executive directors and three executive directors, the 
Chairperson of the Board, Ms Kanyisiwe Mkhonza, had not invited 
executive members to the meeting.  Judge Tsoka said; "It is 
disingenuous to refer to the meeting of 6 May as that of directors. 
Not all the directors were invited.  I declare that the meeting of 6 
May is unlawful."  The Judge further ordered the SABC and Ms Mkhonza 
to pay Mopfu's legal costs. 
 
¶21. (SBU) Mpofu has been back in his office ever since and stated 
that he wants to "extend a hand of friendship" to the Board. 
However, the Board considers Mpofu still suspended, and in the 
meantime it has lodged an appeal to dispute Judge Tsoka's ruling. 
The Board wants the appeal to be heard either by a full bench of the 
 
PRETORIA 00001165  004 OF 004 
 
 
Johannesburg High Court or the Supreme Court of Appeals.  They are 
seeking to appeal against "the whole of the judgment and order of 
May 19."  The submissions include that Judge Tsoka erred in 
finding: 
 
-- That the relief sought by Mpofu constituted an urgent 
application; 
-- That the board meeting was not lawfully constituted; and 
-- That the SABC Board Chairperson's conduct fell short of standards 
required of an independent to act without fear or favor and deserved 
punitive costs, and that the neglect of the chairman to provide the 
applicant with a copy of memo impugned the integrity of the Board 
Chairman. 
 
¶22. (SBU) WHERE WE ARE NOW: May 30 brought more embarrassing 
revelations about the inner workings of the SABC and its disarray. 
Media reported that SABC senior staff have called for a commission 
of inquiry "to sort out the mess at the public broadcaster." A 
four-page memorandum, supposedly compiled by those with line 
management responsibilities, accuses the SABC Board of interfering 
with the SABC's "executive management team" and of "flagrantly 
disregarding the principles of corporate governance."  The memo has 
reportedly been sent to ANC headquarters, Parliament and other 
"stakeholders." 
 
¶23. (SBU) COMMENT: Although the SABC's current situation is 
universally characterized as a "factional political battle" between 
pro-Mbeki and pro-Zuma ANC supporters, the sad sub-text of all this 
is the widely-held belief inside the ANC that to the victor belongs 
the spoils--i.e., the Zuma faction won so it should have been able 
to appoint, or at least have input, into the composition of the SABC 
board. The internal problems of the SABC go back many years - the 
difference in the current situation is that from gossip and 
innuendo, often from fired or former employees, the battle and 
criticism is public and often from "official" sources. Veteran South 
African journalist and commentator Alistair Sparks noted in the May 
14 Business Day newspaper, "It is the election system that is the 
root cause of the SABC's chronic malaise.... It must be removed from 
the political arena, where the ruling party will always dominate, 
and placed in the hands of an independent commission." 
 
¶24. (SBU) As all groups involved (the SABC Board, SABC top 
management and the Parliamentary committee) are composed of ANC 
members on one or the other side of the leadership struggle, the 
current situation is unlikely to resolve itself before the March 
2009 elections.  Given the nature of ANC politics and the apparent 
lack of broad public interest and support for major changes in the 
public broadcaster, real change is unlikely in the foreseeable 
future. END COMMENT. 
 
 
BOST