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Viewing cable 09MATAMOROS177, NEW U.S.-MEXICO BORDER CROSSING TO OPEN DECEMBER 15 NEAR

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Reference ID Created Released Classification Origin
09MATAMOROS177 2009-12-14 03:49 2011-08-30 01:44 UNCLASSIFIED Consulate Matamoros
VZCZCXRO4820
PP RUEHCD RUEHGD RUEHHO RUEHMC RUEHNG RUEHNL RUEHRD RUEHTM
DE RUEHRS #0177/01 3480349
ZNR UUUUU ZZH
P 140349Z DEC 09
FM AMCONSUL MATAMOROS
TO RUEHC/SECSTATE WASHDC PRIORITY 4548
RUCPDOC/DEPT OF COMMERCE WASHINGTON DC
RUEATRS/DEPT OF TREASURY WASHINGTON DC
RULSDMK/DEPT OF TRANSPORTATION WASHINGTON DC
RHEHAAA/NSC WASHINGTON DC
INFO RUEHXC/ALL US CONSULATES IN MEXICO COLLECTIVE
RUEHRS/AMCONSUL MATAMOROS 3735
UNCLAS SECTION 01 OF 02 MATAMOROS 000177 
 
SIPDIS 
 
STATE FOR WHA/MEX, EEB/TRA 
TREASURY FOR IA 
NSC FOR RACHEL WALSH 
 
E.O. 12958: N/A 
TAGS: ECON ECIN EIND ELTN ETRD MX
SUBJECT: NEW U.S.-MEXICO BORDER CROSSING TO OPEN DECEMBER 15 NEAR 
MCALLEN, TEXAS 
 
MATAMOROS 00000177  001.2 OF 002 
 
 
1.  Summary:  The Anzalduas International Bridge, located 
between McAllen, Texas, and Reynosa, Mexico, will begin 
operations on Tuesday, December 15, with a low-key "soft 
opening" to be followed by a large-scale ceremonial one in 
January.  Both Mexican and Texan officials predict this new 
crossing will have an immediate positive economic impact on both 
sides of the border, and have high expectations for increased 
long-term growth as well.  Local businesses applaud the opening 
of Anzalduas but maquiladora owners in particular continue to 
push for authorization for commercial crossings ahead of the 
current 2015 implementation date.  The ceremonial opening of the 
bridge in January will provide a significant USG public 
diplomacy opportunity.  End Summary. 
 
----- 
Opening Details 
----- 
2.  The Anzalduas International Bridge, spanning the Rio Grande 
just southwest of McAllen, Texas, and west of Reynosa, Mexico, 
will begin operations with a "soft opening" on December 15 at 6 
a.m. CST attended by the Bridge Board, local politicians and 
media.  This will be preceded on December 14 by a 12:30 p.m. 
briefing that will include the Bridge Board chairman, the 
General Services Administration (GSA), and Customs and Border 
Patrol (CBP).  Local and U.S. officials have proposed January 
16, 2010, for a large-scale ceremonial opening.  Mexican Foreign 
Ministry (SRE) representatives have not confirmed the January 
date or the GOM's level of participation.  Mexican officials 
have repeatedly reminded us that then-President Clinton attended 
the last border-crossing inauguration 10 years ago, and have 
said that they are eager for a similar POTUS-Calderon event. 
 
----- 
Bridge Facts 
----- 
3.  Anzalduas International Bridge will be the fifth 
international crossing connecting Hidalgo County, Texas, and the 
state of Tamaulipas, Mexico.  It will be the closest 
international bridge to Monterrey, Mexico, and Mexico City.  The 
bridge is approximately four miles long, half in the U.S., half 
in Mexico.  It features two southbound and two northbound lanes 
with two additional lanes for disabled vehicles.  Lanes of the 
span are elevated to protect an adjacent U.S. Fish and Wildlife 
Refuge.  The bridge will operate seven days a week from 6 a.m. 
to 10 p.m. and will accommodate passenger vehicles and buses 
only.  The Presidential permit for Anzalduas, issued in 1999, 
does not permit commercial traffic on the bridge.  Trailer-truck 
traffic is currently scheduled to begin in 2015 or sooner if the 
nearby Pharr-Reynosa International Bridge reaches a tripwire of 
15,000 northbound commercial vehicles per week. 
 
----- 
Stronger cross-border economic and community ties anticipated 
----- 
4.  Reynosa Mayor Oscar Luebbert told Consul General he expects 
Anzalduas to help reduce downtown congestion in his city by 
diverting northbound passenger and bus traffic that currently 
passes through Reynosa.  He noted that truck traffic through 
Reynosa, a significant problem, would also be reduced if 
Anzalduas were open to commercial traffic before 2015.  In 
addition, he said opening Anzalduas to commercial traffic would 
help local maquiladoras stay competitive, and most of all, stay 
in Reynosa. 
 
5.  McAllen officials anticipate a large economic impact from 
the opening of Anzalduas due to bridge revenues, increased 
retail revenue from Mexican tourism, and from the potential 
placement by companies of new offices in McAllen to manage 
manufacturing operations in Reynosa.  McAllen's Chamber of 
Commerce expects the Anzalduas opening to attract many more 
Mexican shoppers to McAllen as soon as next week, boosting the 
local economy during the peak shopping period of the year. 
 
6.  The opening of Anzalduas is more than "just a bridge" to 
many in the area.  U.S. and Mexican contacts frequently stress 
the close ties between the border communities and the effect the 
new crossing will have in strengthening these bonds.  Rosario 
DeLeon, HR Administrator at Johnson Controls (with operations in 
Pharr, Texas, and Reynosa) commented to EconOff : "This border 
community has very strong family and community ties.  The Rio 
Grande River is not the dividing point between the U.S. and 
Mexico. This is a community." 
 
----- 
 
MATAMOROS 00000177  002.2 OF 002 
 
 
Maquiladoras want Anzalduas open to commercial traffic before 
2015 
----- 
7.  Black and Decker's Reynosa-based Vice President of 
Operations John Habermel, who supervises a manufacturing 
facility that employs more than 2,300, shares the opinion of 
other local maquiladora owners and managers that Anzalduas 
should be opened to commercial traffic now.  He says margins are 
lean and there is frequent pressure on the company to move jobs 
to China, where transportation from factory to transport hubs is 
easier as direct access roads are often built from industrial 
parks to ports.  He constantly pushes to improve efficiencies at 
the Reynosa plant to justify its location in Mexico instead of 
China. 
 
8.  Comment:  The Anzalduas bridge crossing will be a crucial 
additional link between northern Mexico and south Texas 
communities and will help advance the region's economic 
competitiveness.  The ceremonial opening of the bridge in 
January will provide a significant opportunity to highlight USG 
efforts to facilitate legitimate trade and travel.  In addition, 
it may also provide a useful local counterweight to 
frequently-voiced concerns here related to the symbolism of the 
border fence and the reality of long crossing delays. 
BARKIN